ABOUT

ACTIVE MEASURES IS A CULTURAL INSURGENCY BASED OUT OF CANADA; STARTING WITH CLOTHING, BUT (GOD-WILLING) EVENTUALLY MOVING INTO ALL CULTURAL REALMS.

THE NAME IS A TRANSLATION OF «АКТИВНЫЕ МЕРОПРИЯТИЯ» - A SOVIET TERM FOR THE PRACTICE OF CONQUERING FOREIGN NATIONS FROM WITHIN THROUGH THE SUBVERSION OF THEIR SOCIETIES. 

ACTIVE MEASURES REPRESENTS THE REJECTION OF THE MODERN WORLD'S BRUTAL ENFORCEMENT OF MEDIOCRITY, WEAKNESS, IGNORANCE & DEGENERACY.

THROUGH A TACTICAL & ELEGANT APPROACH TO URBANWEAR, WE EQUIP THE LEADERS OF TOMORROW TO ESTABLISH PRESENCE IN THEIR DAILY & NIGHTLY AFFAIRS.